JAD & Focus group

Joint application design (JAD) is a process used in the prototyping life cycle area to collect business requirements. The JAD process also includes approaches for enhancing user participation, development, and improving the quality of specifications.

Who are the Participants?

  • Executive sponsor
  • SME's
  • Facilitator/Session Leader
  • Observers
  • Project team etc.

Why JAD?

  • Identify project objectives and limitations
  • Identify critical success factors
  • Define project deliverables
  • Define the schedule of workshop activities
  • Select the participants
  • Prepare the workshop material
  • Organize workshop activities and exercises
  • Organize workshop activities and exercises
  • Coordinate workshop logistics

Advantages of JAD?

  • JAD decreases time and costs associated with requirements elicitation process.
  • JAD sessions help bring experts together giving them a chance to share their views, understand views of others, and develop the sense of project ownership.
  • The methods of JAD implementation are well-known, as it is "the first accelerated design technique available on the market and probably best known", and can easily be applied by any organization.

What is a Focus Group?

A focus group is a form of qualitative research (data analysis) in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.

Types of Focus groups ?

  • Two-way focus group
  • Dual moderator focus group
  • Dueling moderator focus group (fencing- moderator
  • Respondent moderator focus group
  • Client participant focus groups
  • Mini focus groups
  • Teleconference focus groups
  • Creativity groups
  • Band obsessive group
  • Online focus groups